This example is very simple, but we're still very proud of it. Reed Visual was asked to create an animated advertisement for a
Toys For Tots
Christmas drive. The reason we're so proud of it is because the request had
a number of very specific, almost contradictory parameters. But we feel we fulfilled them all quickly, effectively, and elegantly.
The ad is for big casinos and intended to target big winners in such a way as to motivate
them to share some of their newly
found riches with childern. But it had to be short and to the point so people already distracted by the myriad of other sights
and sounds have no time to lose interest. Moreover, the ad had to remain light-hearted- after all, it's for kids- yet still be compelling and
compatible with the hectic and intense casino atmosphere.
We're more than pleased to announce it's succeeded better than expected.
Please take a look and judge for yourself!
Oh, BTW- the VO was done by none other than Wyatt Reed(!).
